Things have changed fast! I can remember all too well, getting through the later part of summer watching trailers and reading Sledworthy Magazine. Then the new movies all came out in the fall. Between you and your buddies, you would have the latest sled DVD’s and trade them around until you seen them all. The real good ones, would get watched over and over and over again until the snow hit or someone scratched it to pieces. Two stroke cold smoke, Turnagain hardcore, thunderstruck, 509, Boondockers, and of course Slednecks. There would be months of 3 minute trailers where riders would pop off drops and you had to wait for the full movie, to see if they actually landed it.
It seems like in a matter of a couple seasons, the DVD’s have vanished! Behold, the power of social media! I think we’ve changed to an audience that wants instant gratification, and we want it all the time. It’s an addiction when you think on it. The idea of waiting all year for one 40 minute fix, just doesn’t cut it anymore. The snowmobile movie business has evolved. Most, if not everyone has switched to webisodes and season recaps. Instagram gives us small clips. Facebook allows for the longer 20 minute videos, which are the longer of the video styles now. It’s not that the content is getting harder to find. With the evolution of technical riding, there’s actually wayyyyy more stuff to shoot now! To quote one of our local film guru’s out here in the Humber Valley region “Instead of a movie as a one shot wonder, it now gives an opportunity to catch the audience’s attention over the entire winter instead of one hyped up week!” – Evan Brake. Evan hit the nail on the head here. This is huge when riders are in the business of promoting their sponsors. We get to see weekly or monthly edits of smaller groups of riders doing their thing in the backcountry. Instead of one hour of jumps and drops. We can watch a clip here watch a clip there. Even a ten second zero turn will bring in huge hits on social media.
Another big change worth noting is the equipment. GoPro can make any weekend warrior look like a professional producer with their apps and new cameras. With drones now permanently fixated on action sports, you can get angles that used to cost several thousands of dollars, and get them daily. Ya just need a few buddies who have the patience to stop and set up a shot before tearing up that blank canvas in front of you, we all know the shot looks better in untouched snow. We still have a couple of the giants still putting off some big events with full length movies, and I think they will continue to do so without a hitch. Because there is still a bunch of us that are looking to get together and watch a full video while catching up over some cold ones. Check out our Latest Sledcore Webisodes on Youtube and Facebook!!